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SEM Search Engine Marketing PDF Print E-mail

If you want to be in the top ten of Google in ten minutes all you need is a credit card.  Simply visit Google, create an Adwords account, create a campaign, choose your keywords, set your bid to be higher than any else and presto, you are top ten for your keyword.  

Of course, the catch here is the bid.  To be number one in most categories, you will have to spend $2-$5 per click.  In some instances the cost is upwards of $20.00. Click. You just spent $20. Click. Click.  You just spent another $40.00. Click, click. You just spent another $40.00.  Your $100.00 a day budget ($3,000.00 per month) is depleted and you are no longer in the top ten.

Additionally, you have no idea if your campaign converted traffic to a sale. You feel that SEM marketing is a waste of time and money.

Sadly, this has been the approach to SEM marketing by many companies.  They jumped in too quick and did not utilize any tracking tools, or best practices.  They did not intelligently select, monitor and analyze their campaigns. They stopped utilizing SEM marketing, but know they need to try again. They are afraid and rightfully so.

The key to effective SEM marketing is intelligent and thoughtful campaign creation, keyword buying, copywriting with AB testing, bid strategies and analysis.

This is the CompitentHosting's approach to maximizing a clients ROI. We developed this approach from years of providing SEM marketing for a variety of companies and industry types.

Today, we are official Yahoo Ambassadors, and maintain a Google Managers account. We also have expertise in MSN and ASK, as well as a variety of other Search Engine PPC channels.

We use tracking tools such as Google Analytics, Click Tracker and others as appropriate to your budget and business goals.

We absolutely understand the fact that your marketing dollars MUST produce a positive ROI.

With a deep commitment to providing a positive ROI for clients, we offer the following SEM Services.

 

Our (SEM) Serach Engine Marketing Services

  • SEM consulting and marketing plan development based on your business goals and budget.
  • Preparation and integration of your site for tracking using Google Analytics or our own proprietary Tracker system.

  • Custom landing pages based on your existing graphics

  • Custom graphics and animated media (Flash / Gif Animation / Video) for multimedia campaigns.

  • Account Creation in Google, Yahoo, MSN, ASK and others as appropriate.

  • Keyword selecting, biding and management

  • Add copy creation, AB Testing and management

  • Advanced, multi-media campaigns

  • Daily, Weekly and monthly management and analysis

 

To schedule complimentary SEM consultation contact us.

 

 
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