Search Engine Optimisation and Emarketing for Joomla and WordPress Sites
Puzzled by Search Engine Optimisation and eMarketing? Let us
show you how to put the pieces together.
SEO: Search Engine Optimization
We have been providing search engine optimization to numerous companies since 2000.
Search engine optimization is NOT BRAIN surgery. It is simply a matter
of making your site readable by the search engines with attention to
targeted keywords, readable unique content and building relevant link
popularity. In most cases, clients simply need an SEO Audit,
training and guidance. After that, they can usually manage their SEO
themselves. Of course, we offer full service if you prefer. In either
case, review our SEO Services, and contact us for a free consultation.
SEM: Search Engine Marketing
SEM
means paid Search Engine Marketing. Typically speaking, search engine
marketing uses PPC as the advertising model. PPC means pay per click.
This means when someone clicks on your ad, you pay a fee. Other models
exist such as CPM, PPA and CPA. To be effective SEM requires
intelligent campaign strategies, daily management as well as weekly and
monthly analysis.
CompitentHosting offers the following SEM services for Google, Yahoo, MSN and ASK
- Ad campaign creation
- Keyword selection
- Copy writing
- Custom landing pages
- Dynamic landing pages
- Tracking integration with Google Analytics (Urchin)
- Campaign tracking and analysis
More SEM - Search Engine Marketing
BAAM: Blog Advertising and Marketing
BAAM
means Blog Advertising and Marketing. To effectively market your Web
site, or blog, we offer a wide range of services including:
- Blog development
- Data Population (blog copy writing)
- Text Link Advertising,
- Blog PPC
- Advertorials aka Sponsor Posts
More Blog Advertising and Marketing
SMO: Social Media Optimisation - What is it?
First,
let us explain what Social Media is. Social media encompasses a variety
of technologies which allow for greater interaction of a user other
than just buying a product (ecommerce) or submitting a request for more
information (lead generation). Prominent social media sites include:
- Myspace.com
- uTube.com
- Technorati
- Delicious
These
sites allow user to createprofiles, communications with other users and
the exporting of data such as text, images, audio (pod casts) and
video. This is called syndication.
More Social Media Optimisation
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